That’s right fellow shelter mag junkies, I said Domino. The word in ad-land is that Conde Nast has a soon-to-be-released Gourmet app –- that may be followed by a Domino version.
The Gourmet app launches in November, and while it will include selections from Gourmet’s treasure-trove of classic food editorial, it will be a social experience “that will involve earning points, spending virtual currency and sharing recipes.” According to Ad Age, Conde Nast CEO Chuck Townsend said other shelved brands that failed as print publications during the recession could be brought back in different forms, such as the beloved shelter title Domino, "one of those brands we know has real legs."
I can see the attraction of a recipe and grocery-list app for a smartphone (I already have 3 for my iPhone). But when it comes to a potential Domino version, two things worry me: the impact of good decor photos will be completely lost on the small screen of a smartphone*, and the prospect of user-generated decor photos + virtual currency + social experience makes me think of Farmville decorated by Apartment Therapy. And that can’t be good.
That’s not to say I wouldn’t be one of the first to download once it becomes available, however. ;-)
*hmmm, would look great on an iPad…