Every time I find a scent I love at Bath & Body Works, they go and discontinue it. Every time. First it was Honey Almond - wonderful, not too food-y smelling. Then it was Fresh Ginger Lime, which was really refreshing in summer. Then it was Rice Flower & Shea, which was light and smelled great layered with almost any perfume, and now it's Brown Sugar & Fig.
I asked two different sales associates why they discontinued certain flavors and not others and got two different answers: 1) "They didn't sell well enough" (understandable. Hard to believe because they are delicious scents, but whatever) and 2) "We discontinue some to encourage you to buy others".
You are discontinuing (yet again) a product that made me like you in the first place so you can force me to try something you think I should like better? I trudge all the way to the mall specifically to buy this specific product (okay, and maybe some shoes, and Sephora is just across the way, but I digress) and you think taking it away is going to make me more loyal? The basic principle of the law of supply and demand is that there is some supply to begin with.
Thank goodness for the "fond farewell" section of the BBW website, even if you have to dig on their site to get to it.